Mary Beth Loves Denver: Buyers are Liars?

Buyers are Liars?

There’s a saying in the real estate world that “buyers are liars.” I don't necessarily like this particular phrase, because it sounds like we're saying that buyers are somehow dishonest.   And that's not at all what it means.  It’s not that buyers walk in and deliberately tell lies to their real estate agents. It’s more that what buyers think they want in a house and what they actually wind up wanting are often two very different things.

Case in point: my brother, whom I love very much and who is definitely not a liar. He wanted to buy a house. A house, as in “detached property with a yard.” He was very adamant about this point, because he has a very sweet yellow lab named Jake who needs space to run around and survey his empire and do his occasional duty. So we traipsed around town looking at lots of houses with lots of big yards.

And then I get a call. That very same brother is very excited. He’s spent the entire morning with a sales rep over at Riverfront. They have a great place that he really loves, and . . .

“Riverfront? Those are condos. What about Jake and the yard and surveying his empire and all that?”

“I think I can teach him to pee in a box on the balcony.”

That’s what realtors mean when they say that buyers are liars.

The point for you buyers is that, when you’re all pre-approved and it’s time to go out looking at houses, you need to keep a dialogue going with your agent about what you need, what you want and what you don’t want. Those needs and wants may change over time, once you’ve seen a couple of houses and get a clearer picture of what’s available. That’s okay. Just keep the conversation going.

The point for agents is that we need to listen carefully to what our clients are saying.  Not just as in "I want a condo with two bedrooms in this part of town," but why they want what they want.  What are their needs, their interests?  Are their other options that would meet those needs as well?

Most buyers have a pretty clear idea of what they want. Some have ideas that are too clear. (“It has to be made of stucco, sit on a corner, and have a kitchen with a window over the sink that faces to the south and looks over a peony garden that’s four feet wide by eight feet deep with a tree in the middle.”) Others aren’t clear enough. (“I don’t care what the house is like or what part of town it’s in, as long as it’s a good deal.”)

Buyers: the first time you meet with your agent, be clear about what you know you want – area, size, number of bedrooms, age and condition of the house, etc. He or she will ask you a lot of questions, so you don’t have to come in with a list all prepared or anything. Just talk to him or her about what you think you want, and why.

You may prefer a newer house. But would an older house that’s been nicely remodeled be an option for you as well? You may say you need four bedrooms, but is that because you need four bedrooms, or do you need three bedrooms and a home office? If it’s the latter, then a three bedroom home with a study might work for you as well.

People sometimes ask me “How many houses do buyers generally look at before finding the one they want?” That depends completely on the buyer and the circumstances. I had one buyer who decided he wanted the first home we looked at. (Well, the first one we looked at after he realized he wanted a house in Park Hill instead of a condo in the Highlands.) I had another who claims we looked at 70 houses before finding the right one for her. I stopped counting, but I don’t think we hit 70.

It’s okay to fall in love with the first house you look at. It’s okay to say “Look no more, this is it!” It’s also okay to walk into a house and say “No, this isn’t it” and walk right back out without seeing the rest of the house. You won’t offend your agent. He didn’t build the house, after all. It’s okay to say “this isn’t it” before you even walk in. You don’t even have to get out of the car if you’re certain you don’t like the house, or the area, or whatever.

Remember that you probably aren’t going to find perfect. But you will find “right” for you. I’m a big fan of giving buyers the time and space they need to find the best house for their needs. It may happen on the first outing. It may not. Some buyers are in a bigger hurry than others, and thus have to choose more quickly. However it works, you should never, ever be pressured by a realtor or anybody else to buy a particular home when you’re not comfortable with the decision.

The way I see it, the transaction will be over soon enough. But the buyers are going to live in that house for a long, long time. I don’t want them to wake up every morning cursing me because I talked them into buying something they didn’t really want.

Buyers and agents, talk to each other. Listen to each other. Your agent will probably have suggestions and ideas about your various options, about resale values and a host of other issues related to your search. Take all of that into account. And then remember that, in the end, the decision is yours, and yours alone.

Well, yours, and the sellers who accept or reject your offer, and the lender who will tell you whether or not you can have the money to buy it . . .

6 commentsMary Beth Bonacci CRS, SRES • March 02 2009 01:20PM

Comments

I agree with you 100% and agree that 'MOST" buyer are not liars just dont know what they want until they see it. Nice blog!

Posted by Jesse Vasquez (Keller Williams Realty) about 1 year ago

Mary Beth, I'm working with a buyer who has been adamant about buying a condo in a particular price range, and has even gone so far as making an offer. I thought we were close, but when the seller countered, the buyer changed gears and started looking at houses 50 grand above the limit he set for himself. It was the same neighborhood, so I hadn't ruled it out and the transition to single family was seamless. It is always good for an agent to listen more then they talk..more to learn by listening..you can't hear while you are already talking.

Posted by Steve Loynd, Alpine Lakes Real Estate Inc., Loon Mt, NH. about 1 year ago

Excellent post.  I've been told that dealing with buyers is like working with a blindfold on.  You as the agent must begin by realizing you KNOW NOTHING about what the customer wants.  You have to keep asking questions and LISTENING TO THE ANSWERS in order to get direction. 

Posted by "Antoinette" Scognamiglio, GRI 201.240.8699 ~ Morris County, NJ Homes (Re/Max Superior Homes) about 1 year ago

Good Post!  Most buyers don't know what they really want until they look around and see what is available.

Posted by Connie Lou Barnett GRI,CRS,CRB,SRMM,ARA,PRS,SFR,QSC (Real Living/Home Realty) about 1 year ago

Dear Mary Beth,

Years ago I went to a seminar that Bill Barrett held. I still remember his comments about "Buyers are Liars!". He said they were not, the agent just hadn't qualified them enough! We are not talking about the financial thing, but helping buyers sort out their thoughts about what kind of property would really suit their needs.

I was actually one of those buyers and I was my agent. Rick and I wanted to sell. We both had very busy schedules, so we thought that a move to a condo or townhouse would be good for us. We looked at everything in our price range. Nothing was appealing and the monthly fees didn't make us happy. An agent with my firm asked me to look at one of his new listings. I obliged and feel in love with it. It was an older home with charm and character in a neighborhood we both loved. I wrote a contract that night. We lived there for 17 years!

I wasn't listening to Rick or me. It took just one look at this house to discover that we didn't want to live in a planned community. We just thought we should!

It is so important for buyers to express what they like about a house and what they don't like!

Great post!

Barbara

Posted by Barbara Delaney (Park Place REALTORS, Inc.) about 1 year ago

Yep...totally agree. I have had buyers change their mind but forgot to inform me on the new direction. I would figure then out then they would change directions again. Just need to be on our toes.

Posted by Rob Proctor, GRI ePro (At Home Real Estate Company) about 1 year ago

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